Camel cigarettes on the other hand

Camel Cigarettes

The day when selling started the motto became clear: "Camel cigarettes are already here!"
Camel cigarettes come in the following varieties:

No. 9 (Menthol and Regular)
Subtle Flavour (Blue in UK)
Orange (often seen in Italy)
Filters (King Size, 100s and 99s)
Lights (King Size, 100s and 99s)
Ultra Lights (King Size and 100s)
Smoothes
Natural Flavour
Wides Filters
Wides Lights
Wides Menthol
Wides Menthol Lights
Menthol
Menthol Lights
Regular (unfiltered)
Helander Rare
Camel Lights
Special Lights (King Size and 100s)
Turkish Jade (Menthol; King Size and 100s)
Turkish Jade Lights (Menthol; King Size and 100s)
Turkish Silver
Turkish Gold (King Size and 100s)
Turkish Royal
Kamel Reds
Kamel Reds Lights
Kamel Menthe
Kamel Menthe Lights
Camel Signature Frost
Camel Signature Infused
Camel Signature Robust
Camel Signature Mellow

Camel Cigarette packaging

New images for Camel Cigarettes

In 1999 Japan Tabacco bought RJR business beyond the USA with all of its brands.
New owner decided that Camel needs new image.

JTI doesn't call Camel smokers to new adventurers, they just offer them a minute of pleasure. They consider that present-day smoker does not have time for more.

JTI started to change the image of Camel brand in 2002. Making the cardinal changings, this company tried to save old clients and to attract new buyers.

Designers changed changed the color of letters CAMEL from purple to gold - more appropriate for expensive brands, they also added the inscription "Since 1913" - to show the history of the brand.

The word FILTERS was taken into frame to accent buyers' attention on it. But main modifications happened with Camel animal.

It looks like the company decided to mask him.

Camel Cigarette Brand

Camel is a cigarette brand which was introduced by R.J. Reynolds Tobacco company in summer 1913.

RJR company founder Richard Reynolds who was manufactured piped tobacco, intended to launch cigarettes which were becoming fashionable those times.

He bought little-known Red Kamel brand and turned it to Camel.

Camel is the only brand in the world which means an animal. This let RJR to use different succesful marketing campaigns.

Brand promotion was made by N.W.Ayer comapny. 3 days before launching these cigarettes, everyday periodicals read: "Camels".

The second day periodical read: "Camels go!" The day before launching people read in the newspapers: "Tomorrow the city will be full of camels and they will be more than in Africa and Asia!".

Camel Caravan

About my Camel Cigarettes

Do you know that camel's name on the pack of cigarettes is Old Joe.
This is the only brand where an animal was used for its promotion.

From the very beginning when appeared this cigarette brand, advertising campaign were changing but the main image of camel cigarette brand remains Old Joe Camel.

This blog was created to spread the light on this cigarette brand.