JTI promotes cigarettes without flavor additives

J.T. International Company has expanded product line of camel cigarettes. In result, the company has launched new cigarettes “Camel Natural Flavor”. In November this year, cigarettes were sold in Petersburg that was selected for testing of this brand in Russia.

Camel Natural Flavor cigarettes are produced from entire tobacco leaf and absence of flavor additives permit to open their genuine soft taste. In result, the company has obtained high quality tobacco and through this argument they have placed accent in their advertising campaign for this new brand.

Camel Natural Flavor pack was designed by English creative agency “Nude Brand Creation”.

Already, Camel Natural Flavor started up in 25 countries. Petersburg was selected such a city, where they have launched brand -test, because the company thinks this city is very advanced.

“Petersburg isn’t so big such as Moscow, but it is following the recent trends including fashion and any kind of innovation. Also in this city we have good and powerful base and complex team that will advantage the promotion of this cigarettes brand on the market place.” - was explained by JTI.

Camel Natural Flavor is located in prestigious segment (for company classification that are in this segment of cigarettes with 29+ cost) and maximal retail price of cigarettes will constitute 37 ruble.

New brand of cigarettes are produced in the factory “Petro” in Petersburg. Launch will be supported by advertising campaign that will begin in December and will continue for a month.

In this advertising campaign will be included advertising: in subway, printed matter, promo actions in market places.

Next advertising campaign will be in February.