Camel Cigarette Brand

Camel is a cigarette brand which was introduced by R.J. Reynolds Tobacco company in summer 1913.

RJR company founder Richard Reynolds who was manufactured piped tobacco, intended to launch cigarettes which were becoming fashionable those times.

He bought little-known Red Kamel brand and turned it to Camel.

Camel is the only brand in the world which means an animal. This let RJR to use different succesful marketing campaigns.

Brand promotion was made by N.W.Ayer comapny. 3 days before launching these cigarettes, everyday periodicals read: "Camels".

The second day periodical read: "Camels go!" The day before launching people read in the newspapers: "Tomorrow the city will be full of camels and they will be more than in Africa and Asia!".